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Dark mineral ridge split diagonally by a seam of light.

Strategy, creative,
technology and AI.From first thought
to first version running.

01

We makeThings move.

  • Ideas
  • Brands
  • Products
  • Business

How might we?

02

Think

  • Strategy
  • Positioning
  • Product
  • Opportunity

What’s next?

03

Create

  • Brand
  • Art direction
  • Film
  • Content
  • Experience
Black crepe fabric sliding off an oxidised iron plate, a line of light along one fold.
MERUS: macro of the ring's seam, where the two aluminium halves meet, with a cobalt inlay and seawater.

Matter becomes interface.

04

Build

  • Web
  • Digital product
  • Automation
  • AI systems

Ideas need
somewhere to live.

GAVEA ONE: the P-35 war room screen, with project phases, milestones and pending items.
GAVEA ONE · Demo data
GAVEA ONE
Source
05

Operate

  • Launch
  • Test
  • Manage
  • Evolve

Put it in the world.
Keep it moving.

TestUCL research
Listening station
GAVEA ONE: the P-35 war room screen, with project phases, milestones and pending items.
ManageGAVEA ONE
Operation · Demo data

Think it.Make it.Move it.

From first thought
to first version running.

Selected work/ 01

MERUS

Brand · Film · Landing pageView case

  1. 02 / 09

    PANUH

    Brand · Image direction · Sign systemView case

  2. 03 / 09

    GAVEA

    GAVEA ONE · Operational intelligenceView case

    GAVEA ONE: the War Room screen of a platform retrofit project.
  3. 04 / 09

    JCB

    Architecture · Proposal · Decision platformView case

    JCB: the proposed entrance at dusk, with its canopy, stone wall and planting.
  1. Casa Nativa: the book open on a wooden table by the river, with chamomile tea and herbs.

    Casa Nativa

    05 / 09

    Brand · Character · Book · Website · System

  2. MACNOR: the Brazilian coast drawn as a dark network of routes and nodes.

    MACNOR

    06 / 09

    Concept study · Architecture · Site · Platform

  3. FARMARCAS: relief map of the state of Rio de Janeiro lit up as a network.

    FARMARCAS

    07 / 09

    Expansion proposal · Method · Campaign

  4. Spectrogram of the 68 BPM track, tinted with the experiment's warm light.

    Soundscape

    08 / 09

    Sound · Research · Listening station

  5. APACHE at sunset from above: the lagoon, the pavilions and the sun crown, with the sea behind.

    APACHE

    09 / 09

    Concept · Masterplan · Narrative

Approach06

The first versionneeds to exist.

A strategy only starts to create value once it leaves the presentation.

We turn the direction into a first version that is real: a brand, a campaign, a digital product, a tool, a system or an experience.

  • 01Strategy

    • Positioning
    • Business
    • Product
    • Growth
    • Research

  • 02Creative

    • Brand
    • Art direction
    • Film
    • Content
    • Experience

  • 03Technology

    • Web
    • Digital product
    • Automation
    • AI systems
    • Prototyping

AI is notthe product.

It’s part of how we research, create, prototype, automate and build.

About07

Different businesses.Different problems.One way of thinking.

AERA is a strategic and creative studio. We step into an opportunity, organise the problem, build a direction and turn it into a first version that is real.

Between the consultancy that thinks and the supplier that executes: we think, and we build.

  1. 01

    We don’t just deliver the idea. We build the first version.

  2. 02

    The unity is in the method, not in a look applied to every client.

  3. 03

    We turn opportunities into things that can exist, run and grow.

Founder

Tiago Lima

Entrepreneur before consultant.

Tiago Lima started inside a multinational — an early look at how structure, process and different markets actually behave.

Then came the communication agencies: brands, campaigns, positioning, craft.

About fifteen years ago he founded his first agency. What followed passed through hundreds of clients, businesses of his own, and projects in fashion, music, entertainment and live experiences — alongside the ordinary work of product, audience, sales, a team, an operation and growth.

That mix set the way he works: not to look only at the brand, but at the whole business. More recently technology, automation and artificial intelligence joined the repertoire, widening what strategy and creative can be turned into.

  1. 01

    Multinational

    First contact with larger structures, process, and a wider view of the market.

  2. 02

    Agencies

    Practical training in communication, brands, campaigns and craft.

  3. 03

    First agency

    Fifteen years on his own account, and hundreds of clients.

  4. 04

    Business and culture

    Fashion, music, entertainment, live experiences and projects of his own.

  5. 05

    Operation

    Product, sales, teams, process, and real decisions with real consequences.

  6. 06

    AERA

    Where strategy, creative, technology and artificial intelligence converge.

My view doesn’t come only from serving companies. It comes from building them too.

Tiago Lima · founder

08

Have somethingworth moving?

Let’s build it.

sales@aera.company